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The next super-targeted channel advertisers might consider as a way to reach males in the 18-54 demo will not be found on a local cable television system or a satellite dish.
No, sponsors wishing to reach “real” men will have to talk to Advance Auto Parts, which is teaming with Retail Media Systems of Fort Lauderdale, Fla., to launch a private, in-store television network.
The TV system, which hit the retail aisles April 1, is scheduled to be in 2,000 stores by the end of the year 2000.
The proprietary programming will feature sports, music and lifestyle features.
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