Retail 'Massclusivity'

NEW YORK Next month, Roberto Cavalli becomes the latest fashion designer to bring his couture tastes to the populist aisles of H&M stores. He follows Viktor & Rolf, Stella McCartney, Madonna and Karl Lagerfeld, who have created limited editions for a select number of the Swedish retailer’s stores.

Celebrities working in the fashion world aren’t new.

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