Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Launch Partnership has been tapped to handle creative duties on the $6-10 million account of entertainment dining chain Dave & Buster’s.
The selection followed a review of Texas agencies. Finalists included Ackerman McQueen, Irving; Integer Group, Dallas; and McGarrah/Jessee, Austin, according to the client.
Incumbent BrannForbes in Dallas, which launched D&B’s first major advertising campaign 18 months ago, was not invited to participate.
Dallas consultant Peter Mitchell directed the agency search.
Launch principal Michael Boone said his team was selected after identifying a key weakness in D&B’s current positioning during the course of a strategic, rather than creative-based, pitch.
“Right now it’s positioned more as a ‘guy’ place,” said Boone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in