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Launch Partnership has been tapped to handle creative duties on the $6-10 million account of entertainment dining chain Dave & Buster’s.

The selection followed a review of Texas agencies. Finalists included Ackerman McQueen, Irving; Integer Group, Dallas; and McGarrah/Jessee, Austin, according to the client.

Incumbent BrannForbes in Dallas, which launched D&B’s first major advertising campaign 18 months ago, was not invited to participate.

Dallas consultant Peter Mitchell directed the agency search.

Launch principal Michael Boone said his team was selected after identifying a key weakness in D&B’s current positioning during the course of a strategic, rather than creative-based, pitch.

“Right...

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