Responsys Appoints Former Modem Exec as CEO

NEW YORK Former Modem Media managing director Dan Springer has joined Responsys as chief executive officer.

He fills the spot vacated by Howard Koenig, who left last November to pursue other interests. Responsys chief operating officer Helen Roberts has been handling the CEO responsibilities on an interim basis.

In the post, Springer, 40, is charged with accelerating the e-mail marketing company’s growth and extending its reach into new areas. Responsys has 85 staffers across its London, New York, Boston, and Portland, Ore., offices and Palo Alto, Calif., headquarters, servicing clients like Lands’ End, Office Depot and Avery Dennison.

As managing director of Modem Media’s San Francisco office for nearly two years, Springer developed the independent i-shop’s database, Web site analytics and search engine marketing capabilities on the West Coast. Before that, he was CEO of Telleo, a Silicon Valley firm that provides targeted direct marketing services.

Scott Sorokin, who had been overseeing Modem Media’s creative department and select client relationships in the Bay Area since last fall, replaced Springer in February.