Resort Positioned as Having It All

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Who needs the pyra mids, high art, or romantic locales?

A new TV, print, radio and outdoor effort, the first work for Mohegan Sun from Cliff Freeman and Partners in New York, em phasizes the attractions of the recently expanded resort in Uncasville, Conn. The work breaks today.

In one spot, an Egyptian tour guide describes the wonders of the pyramids only to be interrupted by tour ists’ questions such as, “Are there any gourmet restaurants?” “Does it have a seven-story indoor waterfall?” and “Slot machines?” When he replies, “No,” they walk away, uninterested.

“We’re talking to casinogoers who...

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