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It’s not often that an agency sends out a press release saying it has gone to the dogs. But it’s a claim Leopold Ketel & Partners makes proudly.

Taking on an account it says is near and dear to its employees’ hearts, the 15-person shop has been chosen by the Oregon Humane Society to create a pro-bono campaign aimed at increasing pet adoptions and raising donations.

The account was won without the usual catfight, said vp of public relations Darcie Meihoff.

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