Republik Fits Consolidated Shoe

ATLANTA The Republik said it has won advertising duties for Consolidated Shoe Co. following a review.

The Durham, N.C., independent overcame four shops to win the business. The other contenders were incumbent Letween Marketing Group of Santa Monica, Calif.; Jennings & Co. in Chapel Hill, N.C.; and Lynchburg, Va.-based shops Prototype Advertising and Web Graphics.

The privately owned shoe manufacturer, also in Lynchburg, plans to spend $2.5 million next year to promote its six shoe lines: the Nicole, Ipanema, Apepazza, Madeline, Palladium and Axxiom.

The Republik will craft print ads for trade and consumer publications, as well as create point-of-sale promotions, packaging and logo design. Trade ads are scheduled to launch in February, and the consumer component will begin running in June.

“We were looking for guidance in a complete corporate repositioning,” said Robert Kusyk, president of the Axxiom line. “In the coming months, [The Republik] will be working closely with our marketers in Virginia, our designers in New York and Italy and France, and even our manufacturing people in China and Brazil.”