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Coming up with creative executions for Mom’s Country Store ‘n Restaurant was akin to therapy for some Young & Laramore staffers.
“There were all kinds of painful moments of people discussing their childhoods and what their mothers used to say,” said Charlie Hopper, creative director at the Indianapolis shop.
The print ads, for a comfort food restaurant chain in the Carolinas, each feature a plate of food and text that plays on nagging mothers. “Come on in.
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