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Consumers across the globe are cutting back on dining out, per a report released today (Monday) by The NPD Group. While marketers overseas tend to focus on new food introductions to help sales in tough times, in the U.S., it’s all about value promotions.
According to the report, foodservice outlets experienced a sharp drop in sales in Q4 2008, caused mainly by a steep decline in consumer demand. Spending dropped by 2.1 percent in countries like Japan, where the average diner spent $8.42
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