Rent-A-Center Subs 'Bob' for Madden

DALLAS A character named “Bob” replaces celebrity spokesperson John Madden in a new national television spot for Rent-A-Center breaking Monday.

Havas’ Brann Dallas senior vice president and chief creative officer Anthony Massa said while the National Football League broadcaster raised awareness for the rent-to-own retailer in the three years he was the company’s spokesman, he has gotten to be “a little oversaturated” with other brands he represents.

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