Renovating Houses For Unrenovatable Us

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Hoping to Stay Put

The phrase “home improvement” may evoke an image of young adults jazzing up their kitchens and building backyard decks. But a big chunk of domestic renovation in years to come will consist of making houses livable for their aging inhabitants. In an AARP poll of Americans age 45-plus, three-fourths think it’s very likely (54 percent) or somewhat likely (21 percent) they’ll be able to stay in their current homes for the rest of their lives.

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