Renamed D&B Seeking New Shop

BOSTON — D&B, the business information company formerly known as Dun & Bradstreet, has launched a search for a new agency to handle its advertising account after parting with Hill, Holliday, Connors, Cosmopulos, according to sources.

The New York office of the Interpublic Group shop had handled the business for about four years. An agency representative confirmed the parting of ways but offered no specifics other than to say, “They’d be a great account for a smaller agency.” A D&B representative did not return calls by press time.

D&B’s budget in recent years had dwindled into the $1 million range and the client had essentially become inactive at Hill, Holliday. But sources said the Murray Hill, N.J., company will likely increase spending significantly this year to build recognition for its new name and brand identity.