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NEW YORK Real estate company Re/Max is conducting a review of its national media chores, the Denver-based client has confirmed. Aegis Group’s Carat, which has held the account since the company began buying national TV advertising in 1999, is defending, the client said.
Re/Max spends close to $50 million annually in measured media, according to Nielsen.
Abby Lee, director of regional marketing at the client, said the evaluation includes national duties on TV, radio, print and online initiatives.
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