Rella:Cowan Adds CMG, ‘Raleigh News’

ATLANTA The two newest accounts on Rella:Cowan Advertising’s client roster are CMG Partners and The Raleigh News & Observer, the shop said.

The Durham, N.C., agency has developed a corporate identity awareness campaign for The Raleigh News & Observer that will target women ages 25-54, said partner and general manager Margaret Cowan. The “Life enriched” campaign includes billboards that are posted in Wake County and print messages in current issues of the newspaper. Radio ads also are airing on WNNL, WRAL and WQDR.

Rella:Cowan is currently creating a corporate identity campaign for CMG Partners’ new Latino consulting practice, CMGP Hispano. According to Cowan, the assignment involves Web site development, a corporate collateral package and a direct mail piece. The Durham-based company was founded in 1998 and specializes in telecommunications, consumer goods and financial services consulting, Cowan added.

Rella:Cowan said it was selected by both clients following reviews that included undisclosed agencies. Billings were not disclosed.