Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
To celebrate its customers' love of hiking and exploring the outdoors, REI launched Every Trail Connects, a series of three six- to eight-minute videos that tell emotional stories from three of America's hiking trails.
The first video, which launched in January, features Errol "The Rocket" Jones, a 65-year-old long-distance runner who trains on the Bay Area Ridge Trail outside of San Francisco.
The second, launched in February, features Paul Stiffler, known as Ponytail Paul, who serves as a "trail angel," providing food and supplies for hikers at one of the most remote portions of the Appalachian Trail in Maine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in