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The need for brand trust among consumers is at an all-time high, says Brand Genius honoree Tariq Hassan who joined Brandweek last week to share why trust will play an increasingly important role as the digital transformation reimagines brand loyalty and value.
Hassan took the stage with Adweek chief content officer Lisa Granatstein as he rounded out his 4 years as CMO of Petco. Just today he began his new role today as chief marketing and digital officer at McDonald’s.
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