Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Luckie & Company has won the media account of Regions Financial Corp. following a review, the agency said.
Creative chores remain with Vajda Ramey Associates in Birmingham, Ala.
“We’ll re-evaluate everything they do and add some discipline to the process,” said agency executive vice president Tom Luckie. “The analysis calls for us to divide the budget by region and market. Each market is different.”
The independent shop in Birmingham will provide media planning and buying for the client and its subsidiaries, Regions Bank and investment firm Morgan Keegan & Co.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in