Refinery29's Fashion Week Installation Is Full of Instagram-Worthy, Interactive Art

Michael Kors, Ford among those sponsoring 29Rooms


This weekend, Refinery29 is hosting 29 Rooms, an installation in Bushwick, Brooklyn, during New York Fashion Week that is full of funky works of art that are designed to inspire creativity—and Instagram posts. The 80,000 square-foot warehouse includes installations by artists centered on themes of style, virtual reality, art, film, design, beauty, body positivity, identity and self-expression.

29Rooms brings to life a lot of the themes Refinery29 covers in its digital content to a physical space, said Piera Gelardi, co-founder and executive creative director of Refinery29.

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