Reebok's $25M Settlement Signals New Day at FTC

Commission taking harder line with advertisers

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The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you better cover your butt.

The settlement, the largest in recent memory for a false advertising case, signals a major shift at the agency, which is cracking down on national advertisers, forcing them to make restitution to consumers.  

Attorneys specializing in advertising and marketing law were buzzing about the implications the case had for clients.



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