Brand Marketing

Reebok’s $25M Settlement Signals New Day at FTC

Commission taking harder line with advertisers

Reebok Ad

By Katy Bachman

September 29, 2011

The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you better cover your butt.

Katy Bachman
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