Reebok Turns to Film Stars

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON Reebok said it has added film stars Christina Ricci and John Leguizamo, as well as Red Sox ace Curt Schilling and Philadelphia Eagles quarterback Donovan McNabb, to appear in its “I am what I am” ad campaign.

The work, which Reebok says celebrates individuality and authenticity, has also featured Lucy Liu, Allen Iverson, Kelly Holmes, Jay-Z, Yao Ming and Nicole Vaidisova.

By

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in