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Reebok is launching a revamp, or perhaps a “reevamp” of its image this month with a global campaign built around the “Ree” in its name.
Initially, the campaign, via DDB Berlin, will focus on two relatively new products: Easytone and ZigTech. The former, which was introduced last year, is a sole technology designed to keep the wearer slightly off-balance, which is said to challenge the gluteus maximus 28 percent more than standard shoes, resulting in a more muscular buttocks.
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