Red Button Keeps the Focus on Adidas' Kobetwo

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

San Francisco—A gravity-defying Kobe Bryant passes the ball through his legs and then slams it home in a new commercial for the Adidas Kobetwo athletic shoe.

The 30-second national TV spot will break on network and cable in early February. It’s the latest ad in the Kobetwo campaign launched by Portland, Ore.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in