Ready.gov Preps Americans for Potential Attacks

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NEW YORK Ruder Finn Interactive Wednesday launched Ready.gov, a Web site that will support the Department of Homeland Security’s citizen-preparedness campaign.

The aim of the site is to communicate the federal government’s official guidelines on how to prepare and respond to another potential terrorist attack. “After 9/11, there was a backlash with the amount of information people were given,” said Scott Schneider, director of the interactive arm of Ruder Finn, a New York-based public relations firm.

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