The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Flour Power
Sara Lee consolidates its $30 million bakery-product account at Publicis in Dallas.
Beer’s Vox Populi
Icehouse Reconnects With the People
Square One, with a little help from beyond its creative department, is relaunching Miller’s Icehouse beer via a $20 million campaign. The Dallas shop produced eight wacky, intentionally low-budget television spots from concepts submitted by the general public.
LIQUID

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in