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The Buck Stops Here
Brad Brinegar’s first job as president and CEO of McKinney & Silver: reverse billings and revenue declines.
Feeling Blue
Ford Looks to Restore Its Image
Ford Motor Co.’s blue oval logo will be the centerpiece of a new campaign that seeks to regain consumer trust. Damaged by last year’s Firestone/Explorer debacle, Ford executives say they “need to do more than just sell vehicles.”
On The Money
Leo Burnett breaks a new campaign for Allstate, positioning the insurance company as a financial-services provider.
The TV effort, which uses a version of the Beatles song “When I’m Sixty-Four” as its soundtrack, targets baby boomers mulling retirement.
Happy Together
Hoffman York gets a Chicago presence and Tom Reilly Advertising adds some bulk as the two shops merge to form Hoffman York & Reilly, a new $90 million agency. Executives said the tough economic climate’s toll on small and midsized shops spurred the deal.
Bursting Bubble
Anheuser-Busch benches its diminutive toy Bubble Boy characters in the latest round of ads touting Bud Light’s sponsorship of the National Hockey League. The campaign from Fusion Idea Lab depicts life in the puck-obsessed town of Hockey Falls.
New Network
Des Moines, Iowa, shop CMF&Z signs on as the first agency to become part of 3iLLC, a holding company of business-to-business agencies led by former Leo Burnett exec Sean Bisceglia.
Let The Game Begin
Britney will be there. So will E*Trade’s chimp, Led Zeppelin and the Coen brothers. We preview the Super Bowl adver-tising mix-and the sales picture-as it stands with two weeks to go. Barbara Lippert looks at the Jeep spot pulled by DaimlerChrysler after protests from hunters. Plus, Mark Dolliver’s Portfolio.
