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Wrigley’s and Unilever get fresh with new products
Wrigley’s Flash Strips extends its Eclipse gum into the breath strip market enters the teeth-whitening category with Mentadent.


Cola’s new bottle cry
As Coke, Pepsi and Dr Pepper plan ad strategy for their flavored line extensions, bottlers, analysts and retailers brace for consumer reaction in what has become a crowded and confusing category.

When Shortstops Pitch
Derek Jeter and Nomar Garciaparra follow up last year’s successful outing for FleetBoston Financial in a campaign that again uses humor to advance online banking.

Search and Deploy
Yahoo! changes its branding tack in a new series of TV spots that coincide with its efforts to move users to pay for more services.

Spongebob Rocks the House
Wendy’s this week launches its first Kids’ Meal promotion with Nickelodeon in support of a house party plot line on the animated hit SpongeBob SquarePants.

-Seagram seeks a tonic for its slipping gin.
-Miller is rated XXX.
-Hot Kiss fashions a new push.
-Coke’s Fruitopia undergoes remodeling, restaging and relaunching.
-Companies get creative at the FMI trade show.
-Blimpie’s rides the subway.
-McD, Fender Bear all for Disney.
-The Gravity Games get heavy backing.