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By Todd Wasserman
First came WorldCom’s move to cut overall ad spending. Now Sprint has decided to end its long-distance TV and print campaigns to embrace a co-branding strategy. Even as wireless advertising surges, the shifts could spell the end of the once $1 billion-plus long distance ad market.


Butting In
Philip Morris opens up convenience store signage to rivals, but critics say the move will do little to address the tobacco giant’s commanding category lead.

Everything but the Grill
ConAgra’s Healthy Choice is bowing a male-friendly mixed grill line backed by $21M, while McCormick preps the $19M launch of Grill Mates Grilling Sauces.

Island Hoping
The Caribbean looks to entice weary travelers with a close-to-home pitch
for the region, as the Cayman Islands and the U.S. Virgin Islands step up ads.

When Bode Met Sobe
He’s won a gold medal. Now U.S. Olympic Team skier Bode Miller is
being honored with a limited-edition ‘Bodacious Brew’ elixir from SoBe.
See ‘The Game,’

– Alltel picks faves at NCAAs.
– Cendant unit ERA’s realtors can remember the little things.
– McDonald’s signs up newcomers Starburst and Geico for the 25th anniversary of its All American High School Basketball Game.
– Camper maintains artistic approach in spring ads for its snazzy shoes.
– Harley-Davidson revs up for its 100th anniversary.
– Dannon aligns with fitness star Denise Austin.