RDW Wins Used-Car Superstore

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RDW Group last week landed a $1 million ad assignment to launch AutoLines used-car superstore.
The Whitman, Mass., client selected the Providence, R.I., shop after a review because of its strong integrated marketing capabilities, said AutoLines founder Paul Cullinane.
“While we don’t have a specific model that we’re selling, the challenge is to create an experience and sell that,” Cullinane said.

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