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Director Holt Makes Most of Minimal Budget
BOSTON-RDW Group asserts that “You can learn a lot from an animal” in its first campaign for the Roger Williams Park Zoo.
With no major exhibits or special events to promote, the Providence, R.I., shop takes a more general approach in a pair of 30-second TV spots promoting its hometown zoo.
Shot on location at the DePuy Spring Creek ranch in Livingston, Mont.,
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