Brand MarketingRDW Group Fields U.S. Club SoccerBy Kristen Rountree|August 22, 2003ShareBy Kristen Rountree|August 22, 2003ShareBOSTON U.S. Club Soccer, a membership-based organization of soccer groups across the country, has tapped RDW Group for interactive marketing.The Providence, R.I.-based shop picked up the account without a review; agency vice president of interactive services Dennis Franczak had previously worked with the client at Benes Brand Imaging in Lexington, Mass.RDW is tasked with creating various online services for club members, including team membership registration, tournament enrollment and player card renewals, all of which were previously handled through the mail. The shop will also develop a content management engine, enabling the nonprofit organization to update its Web site.Based in Myrtle Beach, S.C., U.S. Club Soccer boasts more than 300 member groups throughout the nation.RDW also handles interactive work for Blue Cross/Blue Shield of Rhode Island, Icon International and the State of Rhode Island. Adweek Adweek