LOS ANGELES Mattel has named Razorfish as its digital agency partner.
In that capacity, the Los Angeles firm will provide online media planning and buying for the client, as well as design and creative work on a project basis. The budget was not disclosed.
“We are excited to be working with Razorfish as we extend Mattel Brands’ great play experiences into the digital space for kids of all ages,” said Chuck Scothon, general manager and svp of the Mattel Digital Network, in a statement.
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