Raytheon Co. Has 6 Agencies In Its Crosshairs

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Six semifinalists have emerged in the review for creative and media duties on Raytheon Co.’s $15 million advertising account.
Campbell-Ewald Advertising, Warren, Mich.; Doremus & Co., New York; Hill, Holliday, Connors, Cosmopulos, Boston; Keiler & Co.; Farmington, Conn.; McCann-Erickson, Los Angeles; and Stackig Advertising & Public Relations, McLean, Va., were chosen from the 25 shops that returned initial materials, said consultant Skip Pile, president of Pile and Co.

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