Range Rover Gets 'Respect' In First TV Spot in 5 Years

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Y&R effort meant to make SUV stand out amid greater competition

Seeking to build awareness for its redesigned Range Rover in the crowded luxury-SUV field, Land Rover North America on Wednesday launches the first TV work behind the model in five years.

A 30-second spot created by Young & Rubicam in Irvine, Calif.,

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