Range Rover Gets Creative With Evoque Campaign

Interactive 'Being Henry' ad puts consumers in the driver's seat

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

With its new 2012 Evoque model, Range Rover is all about options. To underscore this point, the carmaker has teamed up with The Brooklyn Brothers, London, and Somesuch & Co. to produce Being Henry, a fully interactive choose-your-own-adventure online film about choices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in