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With its new 2012 Evoque model, Range Rover is all about options. To underscore this point, the carmaker has teamed up with The Brooklyn Brothers, London, and Somesuch & Co. to produce Being Henry, a fully interactive choose-your-own-adventure online film about choices.
The elaborate ad lets you live a day in Henry’s life, navigating him to one of 32 possible endings (each representative of one of the car’s options). As Henry, you might end up getting kidnapped…or hanging out with an uninhibited sex fiend.
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