Ramey Rises to the Fore, Wins 1999 U.S. Women’s Golf Open

The Ramey Agency in Jackson, Miss., was tapped to promote the 1999 U.S. Women’s Open Championship, taking place in West Point, Miss. The event has a marketing budget of $500,000-$1 million.
Karen Cheshire, championship director for the golf competition, said she held discussions with eight Mississippi-based agencies before narrowing the field to three. In the final round, The Ramey Agency edged out GodwinGroup in Jackson and Quest Marketing of West Point.
The Ramey Agency drew from its experience handling the Mississippi Tourism account and promoting an exhibit called “Palaces of St. Petersburg: Russian Imperial Style.” The shop’s campaign for the latter client garnered it a 1997 Effie award.
Conducted by the United States Golf Association, the Women’s Open is “one more opportunity to utilize our experience in tourism [and] event marketing,” said The Ramey Agency founder and chief executive officer Tommy Ramey. “[The Open] is the biggest sporting event ever to come to Mississippi . . . It has a lot of marquee value for us.”
The shop’s first assignment is to produce a sales video. Media for the account is likely to include television, outdoor and print.
Separately, Ramey said he is still looking for a creative director to replace Alan Goodson, who joined crosstown rival GodwinGroup last spring [Adweek, April 21]. In the interim, associate creative director Shawn Wood was promoted to creative director.