Ralston to Choose Fallon

CHICAGO–Ralston Purina is set to award advertising duties on its Purina O.N.E. account to Fallon Minneapolis, sources said.

The business had been at Lowe Lintas & Partners in New York. Billings on the account were estimated at $30 million. Fallon also handles Purina?s Dog Chow, Puppy Chow and Beneful brands.

The move to Fallon follows a roster shop review by the St. Louis-based Purina (Adweek, Aug. 27.) Other shops thought to be involved included the incumbent and Avrett, Free & Ginsberg in New York.

Agency officials referred calls to the client, which could not immediately be reached.