Ralston to Choose Fallon

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CHICAGO–Ralston Purina is set to award advertising duties on its Purina O.N.E. account to Fallon Minneapolis, sources said.

The business had been at Lowe Lintas & Partners in New York. Billings on the account were estimated at $30 million. Fallon also handles Purina?s Dog Chow, Puppy Chow and Beneful brands.

The move to Fallon follows a roster shop review by the St.

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