Ralph's TAKES THE ROAD

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The Road to El Dorado now leads through Ralphs supermarkets.
In addition to a toy tie-in with Burger King, DreamWorks SKG is also spending part of the estimated $50 million marketing budget for its animated feature The Road to El Dorado on a promotion with Ralphs. Shoppers who spend $250 at the supermarket through early April will receive two free tickets to the movie.

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