Radiate Is Part of Hispanic Promo Mix

DALLAS Two Omnicom agencies in Dallas and Boca Raton, Fla., are teaming up to develop a new promotional venture known as Spice Marketing, executives said.

Based in Dallas, Spice will combine the resources of Dieste Harmel & Partners and The Radiate Group of Boca Raton, the shops said. Bill Cashman of DHP is general manager of Spice, sharing leadership with Victor Arroyo, former director of promotions at DHP.

“Spice

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in