The Race Is On: MSN Raises Stakes In Search Advertising

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Microsoft executives, detailing its new MSN paid search system last week, made clear it was just a first step toward a complete online advertising platform that uses demographics and search to target specific audiences across a variety of MSN interactive media.

The MSN paid search system, which is still in development, deviates from the path set by search market leaders Google and Yahoo! by showing advertisers aggregate audience profiles for keywords to aid campaign planning.

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