Race Circuit Gains Office Products Partner

NEW YORK Office Depot today said it would launch a number of marketing initiatives this week, including a new ad campaign under a “Taking care of business” umbrella theme.

Part of the launch includes a new multi-year sponsorship with Nascar under which Office Depot becomes the sport’s first “official office products partner.”

A campaign, via BBDO, New York, will include two TV spots (“Architect” and “Decorator”) and radio ads that show how Office Depot is “the partner that successful business people depend on to provide the essential tools they need to get the job done right,” according to a representative of the Delray Beach, Fla.,