Quiznos Talks to Shops

LOS ANGELES Quiznos is talking to agencies about handling creative chores on its $80 million account, according to sources.

The outreach follows the sandwich chain’s recent split with WPP Group’s Ogilvy & Mather in Chicago, the creative incumbent, an agency representative has confirmed.

“We finished up out list of projects with them early this year,” the rep said. “We are proud of the work we did. We sold a lot of sandwiches.”

The client could not be reached for comment. The shops in talks with Quiznos could not immediately be determined.

Media chores handled by Interpublic Group’s Initiative do not appear to be in play, per sources.

The Ogilvy rep said the break occurred in February, and that the shop has finished winding down on the business: “We’re not working for them anymore.”

Ogilvy was named the client’s agency for creative and account planning in January 2006.

But management changes shook up Quiznos’ marketing ranks eight months later, with svp, marketing Scott Darrell Lippitt dismissed following charges of soliciting a minor on the Internet.

Steve Provost was named the Denver-based company’s evp, CMO in March 2007. He arrived from Yum! Brands, whose roster of agencies includes Omnicom’s BBDO (Pizza Hut) and Element 79 (A&W, Long John Silver’s) and Interpublic Group’s DraftFCB (Taco Bell, KFC). Long John Silver’s recently launched a review.

Since splitting with Ogilvy, the chain has been working with Toplolewski, which former BBDO Detroit CCO Gary Topolewski founded nine months ago in Ferndale, Mich. The boutique has created three TV spots for the client, which compare Quiznos to a fictional sandwich chain called “Wrong Way.”

Quiznos spent $80 million in advertising in 2006, per Nielsen Monitor-Plus.

—with Aaron Baar and Steve McClellan

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