Brand Marketing

Quilted Northern Helps You Forget Your Bathroom Experience, but Not Everyone Is So Lucky

Droga5's quirky new campaign

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

No one wants to dwell on time spent in the bathroom, and toilet paper that's done its job well is easily—and best—forgotten.

But Quilted Northern, a brand forever condemned to bathroom humor, is out with six new spots from Droga5 about the plight of those bathroom accoutrements fated to bear witness, over and over again, to the ill-made products of even the most banal human existence.

There's "Daddy Gator," a reptilian ship captain—a child's toy—perpetually landlocked with his eyes fixed on the john.