Questar "Psycho"

Saving the planet would be nice, but saving money is a more immediate incentive for most consumers. As such, this spot for Questar Gas (via agency Richter7 in Salt Lake City) is smart to focus on the savings homeowners can get by using the utility’s ThermWise conservation program, which includes home energy audits, rebates for efficient appliances, and so on. The star of the campaign is a nerdy fellow named “Therm” (a.k.a. “the Energy Wise Guy”), who turns up in an attic (checking out the insulation), a basement (checking the efficiency of the furnace) and a shower (checking the flow of the shower head).