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Wireless phone marketer Qualcomm has named contenders in the review for all duties on its estimated $20 million ad account.
In addition to the incumbent, DGWB in Irvine, Calif., the other agencies are: Fallon McElligott, Minneapolis; TBWA Chiat/Day, Venice, Calif; Hal Riney & Partners and Leagas Delaney, both San Francisco; Wieden & Kennedy, Portland, Ore.; and BBDO West, Los Angeles, according to Mary Bianchetti, the San Diego-based company’s senior marketing manager, consumer products.
DGWB will not take part in the review since the client is familiar with its capabilities.
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