Q&A: Kraft CMO Mary Beth West

NEW YORK This is a tough time for consumer packaged-goods companies, but Kraft isn’t going to let cheaper private label competitors eat its lunch. In fact, Kraft is using the economy as an impetus to steal business from others, like pizza delivery firms and soda peddlers. As CMO for the company, Mary Beth West (shown) is behind a lot of these initiatives plus the company’s high-profile logo change last week.

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