Q&A: Initiative Media Worldwide's Alec Gerster

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Alec Gerster spent virtually his whole career at Grey Advertising and its successor shops. He started as a media planner in 1972 and became Grey’s media director in 1981. Ten years ago, Gerster was named CEO of Grey’s unbundled media brand, MediaCom, and built it into a global network with $11 billion in billings and more than 60 offices around the world.

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