Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t" /> THE PUZZLE: Leo Burnett Revamps Agency Structure For the Future <b>By Jim Kirk and Beth Heitzma</b><br clear="none"/><br clear="none"/>Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t
Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t" />
Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t" />

Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

THE PUZZLE: Leo Burnett Revamps Agency Structure For the Future By Jim Kirk and Beth Heitzma

Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The move, which groups employees based on similar clients rather than strictly in their vertically structured departments, is the result of an intensive 8-month internal review by ‘re-engineering’ specialists Andersen Consulting.
Although no dollar could be determined, it’s estimated Burnett has spent less than $100,000 on the project, but is expected to save hundreds of thousands of dollars over the long haul.
Insiders say Burnett tried to figure out a way to include its account service and creative teams under the plan, but say the agency and Andersen have yet to come up with a structure that would work well with all...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in