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Pushing the East European Advertising Envelope: Rumania, Bulgaria Begin to Get Attention From Western Ad Agencies, Media Companies By Daniel Tille

PARIS - Though largely ignored at first by Western ad agencies and

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As with the initial burst of Eastern European expansion, this latest wave is being driven by client demands, explained Frank Haarhues, a European service manager for Initiative Media, Lintas’ media arm in the Netherlands. ‘We go where our clients, such as Unilever, are going,’ he said. Also on the wagon train to the new land of opportunity in Rumania and Bulgaria are Rank Xerox, Procter & Gamble, Colgate, Pepsi and Philips Electronics.

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