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A cynic would say that no plain white surface can last long these days before some brand turns it into a marketing vehicle. But what if that surface belongs to a tampon, feminine pad, or panty liner? Off-limits territory, right?
Well, no. Last March, Kimberly-Clark’s Kotex brand introduced U by Kotex, a line of feminine-care products in a staggering range of psychedelic patterns and neon colors, and it's been pushing the limits ever since. The tactic is working.