Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brand: TapouT
Headquarters: Grand Terrace, Calif.
Product: Collection of apparel, accessories and gear for mixed martial arts enthusiasts. Prices range from $12 for a wallet to $200 for a jacket
Launch date: 1997
Sales: 2006: $12 million; 2007: $22.5 million; 2008: $100 million (projected); 2009: $225 million (projected)
Target demo: 18-34-year-old men, but steadily expanding its reach among women
Competition: None. Hitman Fight Gear, another MMA apparel and equipment brand, is also owned by TapOut.
Distribution: More than 20,000 stores worldwide, including Champ’s, Tilly’s and Hibbett Sporting Goods
When Dan “Punkass” Caldwell and his buddy, Charles “Mask” Lewis, were hitting the mats as part of their mixed martial arts training
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in